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26 articles
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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481 Views85 Downloads
Article 30 May 2024
Aristotelis Martinis, Maria Kaloutsa and Katerina Kabassi
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 255–274
Volume 3 (2024), Issue 2, pp. 255–274
832 Views336 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
913 Views233 Downloads4 Citations
Article 2 May 2024
Michael Benson
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 184–204
Volume 3 (2024), Issue 2, pp. 184–204
910 Views227 Downloads
Review 18 April 2024
Md Tasbirul Islam, Usha Iyer-Raniga and Amjad Ali
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 129–162
Volume 3 (2024), Issue 2, pp. 129–162
1424 Views289 Downloads
Article 27 March 2024
Hannes Antonschmidt
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 116–128
Volume 3 (2024), Issue 2, pp. 116–128
1049 Views225 Downloads
Article 27 February 2024
Afonso Delgado, Paulo Caldas and Miguel Varela
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 84–103
Volume 3 (2024), Issue 1, pp. 84–103
1106 Views273 Downloads
Article 14 February 2024
George-Cornel Dumitrescu
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 76–83
Volume 3 (2024), Issue 1, pp. 76–83
1076 Views325 Downloads
Article 13 February 2024
Piotr Gorzelanczyk and Henryk Tylicki
Highlights of Vehicles
Volume 2 (2024), Issue 1, pp. 1–12
Volume 2 (2024), Issue 1, pp. 1–12
1067 Views268 Downloads
Article 2 February 2024
Nipun Goyal and Mahdi Mahmoudzadeh
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 46–60
Volume 3 (2024), Issue 1, pp. 46–60
1125 Views282 Downloads
Volume 3 (2024), Issue 3, pp. 338–353