Article 8 November 2024
Chioma Ezeanaka and Trung Hieu Tran
1361 Views248 Downloads
Article 1 November 2024
Francesco Scalamonti
Highlights of Sustainability
Volume 3 (2024), Issue 4, pp. 354–373
Volume 3 (2024), Issue 4, pp. 354–373
968 Views259 Downloads1 Citations
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 338–353
Volume 3 (2024), Issue 3, pp. 338–353
1035 Views210 Downloads
Article 24 August 2024
Duanhong Ding and Yishuang Xu
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 308–337
Volume 3 (2024), Issue 3, pp. 308–337
1152 Views341 Downloads
Article 23 August 2024
Gulnara N. Nabiyeva and Stephen M. Wheeler
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 294–307
Volume 3 (2024), Issue 3, pp. 294–307
1456 Views636 Downloads1 Citations
Article 24 June 2024
Vesela Veleva, Svetlana Todorova, Kevin Bleau, Joy Mohr and Rob Vandenabeele
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 275–293
Volume 3 (2024), Issue 3, pp. 275–293
1791 Views1029 Downloads
Article 30 May 2024
Aristotelis Martinis, Maria Kaloutsa and Katerina Kabassi
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 255–274
Volume 3 (2024), Issue 2, pp. 255–274
1312 Views643 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
1514 Views384 Downloads5 Citations
Review 9 May 2024
Maria M. Ramirez-Corredores
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 205–239
Volume 3 (2024), Issue 2, pp. 205–239
2350 Views376 Downloads4 Citations
Article 2 May 2024
Michael Benson
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 184–204
Volume 3 (2024), Issue 2, pp. 184–204
1352 Views425 Downloads
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Volume 3 (2024), Issue 4, pp. 374–393