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23 articles
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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382 Views62 Downloads
Article 9 September 2024
Joris Jaguemont, Ali Darwiche and Fanny Bardé
Highlights of Vehicles
Volume 2 (2024), Issue 2, pp. 24–34
Volume 2 (2024), Issue 2, pp. 24–34
235 Views65 Downloads
Article 24 August 2024
Duanhong Ding and Yishuang Xu
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 308–337
Volume 3 (2024), Issue 3, pp. 308–337
401 Views125 Downloads
Article 23 August 2024
Gulnara N. Nabiyeva and Stephen M. Wheeler
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 294–307
Volume 3 (2024), Issue 3, pp. 294–307
383 Views122 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
807 Views196 Downloads3 Citations
Article 28 April 2024
Hala Aburas
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 163–183
Volume 3 (2024), Issue 2, pp. 163–183
821 Views116 Downloads1 Citations
Article 27 March 2024
Hannes Antonschmidt
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 116–128
Volume 3 (2024), Issue 2, pp. 116–128
990 Views205 Downloads
Article 27 February 2024
Afonso Delgado, Paulo Caldas and Miguel Varela
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 84–103
Volume 3 (2024), Issue 1, pp. 84–103
1034 Views256 Downloads
Article 23 February 2024
Piotr Gorzelańczyk and Jen Sim Ho
Highlights of Vehicles
Volume 2 (2024), Issue 1, pp. 13–23
Volume 2 (2024), Issue 1, pp. 13–23
918 Views418 Downloads
Article 28 December 2023
Majbah Uddin, Nathan N. Huynh and Fahim Ahmed
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 1–15
Volume 3 (2024), Issue 1, pp. 1–15
1072 Views292 Downloads2 Citations
Volume 3 (2024), Issue 3, pp. 338–353