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23 articles
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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472 Views81 Downloads
Article 9 September 2024
Joris Jaguemont, Ali Darwiche and Fanny Bardé
Highlights of Vehicles
Volume 2 (2024), Issue 2, pp. 24–34
Volume 2 (2024), Issue 2, pp. 24–34
311 Views91 Downloads
Article 24 August 2024
Duanhong Ding and Yishuang Xu
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 308–337
Volume 3 (2024), Issue 3, pp. 308–337
486 Views146 Downloads
Article 23 August 2024
Gulnara N. Nabiyeva and Stephen M. Wheeler
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 294–307
Volume 3 (2024), Issue 3, pp. 294–307
525 Views163 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
904 Views231 Downloads4 Citations
Article 28 April 2024
Hala Aburas
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 163–183
Volume 3 (2024), Issue 2, pp. 163–183
900 Views132 Downloads1 Citations
Article 27 March 2024
Hannes Antonschmidt
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 116–128
Volume 3 (2024), Issue 2, pp. 116–128
1041 Views224 Downloads
Article 27 February 2024
Afonso Delgado, Paulo Caldas and Miguel Varela
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 84–103
Volume 3 (2024), Issue 1, pp. 84–103
1097 Views271 Downloads
Article 23 February 2024
Piotr Gorzelańczyk and Jen Sim Ho
Highlights of Vehicles
Volume 2 (2024), Issue 1, pp. 13–23
Volume 2 (2024), Issue 1, pp. 13–23
1009 Views467 Downloads
Article 28 December 2023
Majbah Uddin, Nathan N. Huynh and Fahim Ahmed
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 1–15
Volume 3 (2024), Issue 1, pp. 1–15
1133 Views312 Downloads2 Citations
Volume 3 (2024), Issue 3, pp. 338–353