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sustainable entrepreneurship
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39 articles
Article 8 November 2024
Chioma Ezeanaka and Trung Hieu Tran
158 Views52 Downloads
Article 1 November 2024
Francesco Scalamonti
Highlights of Sustainability
Volume 3 (2024), Issue 4, pp. 354–373
Volume 3 (2024), Issue 4, pp. 354–373
186 Views67 Downloads
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 338–353
Volume 3 (2024), Issue 3, pp. 338–353
470 Views80 Downloads
Article 23 August 2024
Gulnara N. Nabiyeva and Stephen M. Wheeler
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 294–307
Volume 3 (2024), Issue 3, pp. 294–307
524 Views162 Downloads
Article 24 June 2024
Vesela Veleva, Svetlana Todorova, Kevin Bleau, Joy Mohr and Rob Vandenabeele
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 275–293
Volume 3 (2024), Issue 3, pp. 275–293
1009 Views404 Downloads
Article 30 May 2024
Aristotelis Martinis, Maria Kaloutsa and Katerina Kabassi
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 255–274
Volume 3 (2024), Issue 2, pp. 255–274
819 Views332 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
902 Views229 Downloads4 Citations
Review 9 May 2024
Maria M. Ramirez-Corredores
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 205–239
Volume 3 (2024), Issue 2, pp. 205–239
1389 Views214 Downloads2 Citations
Article 2 May 2024
Michael Benson
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 184–204
Volume 3 (2024), Issue 2, pp. 184–204
899 Views224 Downloads
Review 18 April 2024
Md Tasbirul Islam, Usha Iyer-Raniga and Amjad Ali
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 129–162
Volume 3 (2024), Issue 2, pp. 129–162
1413 Views281 Downloads
Volume 3 (2024), Issue 4, pp. 374–393