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image motivation
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3 articles
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Article 17 June 2023
Wan-Ju Chen, Rong-Ho Lin and Chun-Ling Chuang
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 2 (2023), Issue 2, pp. 110–137
Volume 2 (2023), Issue 2, pp. 110–137
1594 Views459 Downloads1 Citations
Article 8 September 2022
Annalisa Stacchini, Andrea Guizzardi and Michele Costa
Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 202–223
Volume 1 (2022), Issue 3, pp. 202–223
3317 Views1009 Downloads2 Citations
Article 8 September 2022
Annalisa Stacchini, Andrea Guizzardi and Michele Costa
The first objective of this study is to analyze visitors’ perceived value of four Italian small areas, that have been granted the European Regional Development Fund’s financing for developing sustainable tourism. The second objective of this
The first objective of this study is to analyze visitors’ perceived value of four Italian small areas, that have been granted the European Regional Development Fund’s financing for developing sustainable tourism. The second objective of this work is to investigate the influences of socio-demographic and trip-related characteristics on the tourists’ assessments of the main aspects of such destinations, for detecting variables useful for market segmentation and for designing better-targeted marketing actions. These areas host protected natural reserves, historical heritage, rural or mountain traditions, and ways of life, the conservation of which is combined with local economic growth through the development of green, cultural, and slow tourism. Thus, insights on how visitors’ perceived value is configured there might provide hints useful for upgrading the local tourism supply consistently with the United Nations’ Agenda 2030 for sustainable development and the European Green Deal Strategy. Results confirm that the perceived value is a fundamental construct, as it strongly and positively influences satisfaction, intention to recommend, and destination image. The value of sustainable destinations, as perceived by visitors, is mainly based on the affective benefits that sustainable experiences provide, starting from positive social interactions making tourists feel welcomed. The tourist segment valorizing sustainable destinations is mostly composed of old people and low-income travelers, who seek basic services and facilities, as their satisfaction depends mainly on relaxing immersed in pristine nature.
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Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 202–223
Volume 1 (2022), Issue 3, pp. 202–223
3317 Views1009 Downloads2 Citations
Volume 3 (2024), Issue 3, pp. 338–353