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image motivation
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4 articles
Article 8 November 2024
Chioma Ezeanaka and Trung Hieu Tran
159 Views52 Downloads
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 338–353
Volume 3 (2024), Issue 3, pp. 338–353
471 Views80 Downloads
Article 17 June 2023
Wan-Ju Chen, Rong-Ho Lin and Chun-Ling Chuang
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 2 (2023), Issue 2, pp. 110–137
Volume 2 (2023), Issue 2, pp. 110–137
1842 Views508 Downloads1 Citations
Article 8 September 2022
Annalisa Stacchini, Andrea Guizzardi and Michele Costa
Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 202–223
Volume 1 (2022), Issue 3, pp. 202–223
3659 Views1084 Downloads4 Citations
Volume 3 (2024), Issue 4, pp. 374–393