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4 articles
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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382 Views62 Downloads
Article 25 July 2023
Anastasia-Alithia Seferiadis, Sarah Cummings and George Essegbey
The article considers the extent to which social entrepreneurship of young women is contributing to sustainable development in Ghana, based on field research conducted between October 2018 and April 2019. Data collection involved a review of
The article considers the extent to which social entrepreneurship of young women is contributing to sustainable development in Ghana, based on field research conducted between October 2018 and April 2019. Data collection involved a review of the literature and a questionnaire survey of actors within the social entrepreneurship ecosystem in Ghana but is primarily based on the life histories of 13 women entrepreneurs collected using in-depth semi-structured interviews. Social entrepreneurship is undergoing a boom in Ghana which is characterized as having the most entrepreneurs as a proportion of the population globally and with women outnumbering men. Critical discourse analysis was employed to highlight the potential difference between grand narratives of entrepreneurship for development—how it is supposed to work, and how it is working in practice for young women social entrepreneurs in Ghana. The life histories demonstrate that the social entrepreneurship of young women in Ghana does not appear to be contributing to sustainable development because the enterprises yielded small or non-existent economic benefits for the entrepreneurs, demonstrating the limitations of this framework in the Ghanaian context. Indeed, most of the enterprises do not go beyond the ideation stage while the fame of winning social entrepreneurship competitions is used by individuals to build social and symbolic capital for employment by the public sector and the United Nations. In this way, young women are “hacking” social entrepreneurship for their own purposes as it is one of the opportunities open to them but it does not lead to sustainable enterprises. While the social entrepreneurship sector in Ghana is booming, it appears in reality to be a survival activity for women who are subject to gender inequalities and social-cultural harassment.
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Highlights of Sustainability
Volume 2 (2023), Issue 3, pp. 157–170
Volume 2 (2023), Issue 3, pp. 157–170
1495 Views496 Downloads
Article 21 July 2023
Nikolaos Partarakis, Effrosini Karouzaki, Stavroula Ntoa, Anastasia Ntagianta, Emmanouil Zidianakis and Constantine Stephanidis
Highlights of Sustainability
Volume 2 (2023), Issue 3, pp. 138–156
Volume 2 (2023), Issue 3, pp. 138–156
1584 Views475 Downloads
Review 8 March 2022
Hwang Yi and Abhishek Mehrotra
Highlights of Sustainability
Volume 1 (2022), Issue 1, pp. 12–40
Volume 1 (2022), Issue 1, pp. 12–40
1815 Views770 Downloads
Volume 3 (2024), Issue 3, pp. 338–353