Prof. Flavio Farroni is Applied Mechanics professor at University of Naples, founder and CEO of its spinoff MegaRide, and works as academic advisor in vehicle dynamics with several companies and racing teams. He works on the development of physical models for the optimization of performances in motorsport, in Driver in the Loop systems and in digital mobility scenarios, cooperating within an international research network. He has been awarded during TireExpo2015 as "Young Scientist of the Year", by MIT Technology Review among "Italian Innovators Under 35" of 2018 and the start-up MegaRide as "Tire Technology of the Year" at the 2018 Tire Technology Conference.